Subway has been able to capitalize on the fact that they argon the restaurant that exclusively sells sub sandwiches. They came into the industry at the everlasting(a) time when there were so many burger places around and customers cherished a healthy alternative to hamburgers. Also, a customer that everyone promptly knows, Jerod, lost a couple hundred pounds mainly by eating subway sandwiches. This unique marketing opportunity unfeignedly has been a great advertising campaign for subway at a time when consumers want to eat healthier and recidivate weight.
2.Based on the facts presented in the case, conduct a apprise SWOT analysis for Subway.
SWOT Analysis for Subway
Strengths: 1. composition as being delicious and healthy
2. Good for Weight Loss
3. Strong, recognisable Advertising Campaign (Jared Fogle)
4. World known franchise.
Weaknesses: 1. Language bulwark in opposite countries
2. Advertising constraints in some former(a) countries
3. Not having a experience-thru for easy, faster service.
Opportunities:1. Having training schools in other countries.
2.
Favorable cultural shifts/market growing in more than countries
3. Expanding product line.
Threats: 1. shifts in consumer tastes away from Subways products
2. manageable negative publicity (Jared gaining weight?)
3. Technological advancement fashioning drive thrus even more efficient. (Subway doesnt have drive thrus).
3.Conduct a brief SWOT analysis on a major non-sandwich shop competitor, such as McDonalds or Wendys.
SWOT Analysis for McDonalds
Strengths: 1. Dollar Menu Available
2. Brand...If you want to absorb a full essay, order it on our website: Ordercustompaper.com
If you want to get a full essay, wisit our page: write my paper
No comments:
Post a Comment