Swot on Harley

Harley-Davidson, Inc. Introduction Harley-Davidson, Inc. since its inception has specialized in selling dream motorcycles that argon of high gear quality and distinctive in styles. The conjunction in the past have seen turbulent business environment to the termination of leveraged buyout, infiltration of foreign made roulette wheels as well as government regulations. Yet despite these factors, Harley-Davidson continues to reap profits, yield high gain of approximately 15% a year and support its guest base (Official Website 2004). This position in the commercialise is that limited to the US whereas in other countries of the world Harley-Davidson products confront luxury item requiring emotional attachment with American iconism.

bank line Strategies and recommendations Some of the forces that influence the troupe and its future sales growth include: Strengths - Continuous Improvement - Employee involvement - Strong management holds over the fellowships operations Weaknesses: - Focus on luxury line of products - heading market has no clear differentiation - US customer base Opportunities: - Developing countries market demand for heavy bikes - intent in motorcycle industry Threats - Japanese bike makers - Low make up producing companies from other parts of the world Given the above swot up analysis, it could be observed that Harley-Davidson have in the past been focalization on the internal improvements of the company at the expense of losing market share from 77.5% to 23.3% (Bruce 2004). For this reason there has been a great unavoidableness for re concentering on the marketing plans adopted by the company to increase future sales. It is recommended that for the next three years the company should focus on sales growth strategies. For the first year, Harley-Davidson should focus on developing consumer base in developing countries approximately the world such as Malaysia, India, Hong Kong/China and Brazil as these are destinations that both have good infrastructure for bike production as well... If you want to get a entire essay, order it on our website: Ordercustompaper.com

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