Nike Plus

Nike increase Marketing Plan Marketing Plan Research Project Prepared by Austin Kessler Prepared for David Wright MKTG495 Executive Summary Nike has emerged as the leading tarnish in the athletic shoe and apparel industry and is cognise around the world. They have reached out to athletes with a slogan that says unless Do IT, and with todays top performing athletes. The Nike slew is to bring inspiration and innovation to every athlete in the world. Through a continuous effort by Nike to catch ones breath at the apex of technology and innovation, they are the market leader by a significant margin. Recently, Nike has been targeting population who are non serious runners, but make hearty choices and exercise regularly. With this is mind, Nike introduced the Nike Plus shoe and has focused on a narrow market. Advertisements on television show that Nike is trying to appeal to young healthy adults in there twenties. Mens Health powder store has also been the magazine Nike has chosen to advertise to their target population. They designed Nike Plus in a way that would be flabby to understand and use. Nike did not want to make the technology to complicate for the average runner. Keeping their target market in mind, they constitute a way to use the technology so that people would be interested.

Nike Plus is a chip that fits into your Nike shoe that keeps insure of your pace, distance, etc. The chip then transfers the data to your iPod and tells the runner how remote they have to go to reach their goal. After the run, stats and miles can be put into a computer to show progress. The product is simple-minded and allows Nike to value the product at a low price while still attaining quality. History Nike began as a request from notation Bowermans request for a lighter more perdurable shoe for his University of Oregon athletes. Bowerman was the track coach at the University in 1959. Phil Knight was a runner on the team and concord he needed a better running shoe. Their need for a better quality running... If you want to get a full essay, order it on our website: Ordercustompaper.com

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