Marketing Creativity - Idea Trends Essay Example | Topics and Well Written Essays - 3250 words

Marketing Creativity - Idea Trends - Essay Example Idea trends are critical in the business world because they form the heart of any business. This is usually regardless of what stage of development the business has reached. New businesses need idea trends in order to help the entrepreneur become enthusiastic about his business venture. Idea trends have the ability to change into business ideas if they are channeled in the right direction. It is also important for the already established business owner poor marketer because it adds some spice into the running parts of the business. After identifying an idea trend, business owners need to come up with a name for the idea trend. This is because it will allow the future business owner to describe his views using this name. It ill also be instrumental in trying to access some sort of financing for the project or business. Before one can convince another individual about their idea, they need to first give it a form of identification first. Thereafter, there is a need to put all these creative ideas into writing. Business owners need to organize their idea trends in the form of a business plan. If one expects to catch the attention of any investor, they need to place their idea trends in this format. Thereafter, an entrepreneur needs to ask themselves how they can start up a business on the basis of that idea trend. Some of the issues that need to be addressed include finance. It may take a while before a new business starts picking up or returning some sort of payback to the investor. It is therefore important for such a person to ensure that they stay ahead by getting the necessary finances before starting the business. Furthermore, some countries may have some regulations about how they conduct business. These legal formalities must be checked and implemented before an idea trend can be generated into a thriving business. 2 Once the business is up and running, it id wise for the entrepreneur to ensure that he shares his passion and vision about his idea trend to his business partners and employees. Additionally, he should also ensure that the product or service he makes out of the idea trend is something that the market can be interested in. Besides these, entrepreneurs should also manage their finances wisely. If the idea trend will require too much capital input beyond his or her capability, then there is no use implementing it in the first place. More and more people fail to transform idea trends into thriving businesses because they fail to address one or all of the following requirements. Identification of a specific idea trend The idea trend that will be studied in the essay below is the issue of renewable energy especially in relation to homes. There are many countries throughout the world that have expressed their interest in the issue of renewable energy. The world has become increasingly careful about their energy expenditures. Governments have realized that thy need to employ energy sustainability if there is any hope of managing their finances or maintaining resources for the future generation. Statistics show that The United States is the highest oil consumer in the world. This means that the State is spending much more than it should. Some of the major reasons why renewable energy has become a worrying issue and hence the potential to become an idea trend can be seen below 1) Using non-renewable energy is a burden to the local oil consumer 2) Using non-renewa