Kmart - What went wrong? Kmarts main weakness was that it had an aspiration to be each things to all people its dabblings in drug stores, home gain stores, bookstores, cafeterias and specialty stores in the 1980s and early 1990s seemed to broadcast the company very thin. This focus on diversification is serious one example of how the retailer has often not crystalize the wisest choices when faced with a tight spot. By the 1980s, just forrard the rise of Wal-Mart, Kmart had become complacent. It believed it would be the king of discount retailing, this wink and forever.
It didnt perform an accurate SWOT analysis, but to be fair, who could boast seen the rise of Wal-Mart to the position of the worlds number-one retailer? Still, as Wal-Mart built raw(a) stores in town after town, supported by bowelless determine and solid logistics, Kmarts complacency would cost them. Part of the paradox was that as Wal-Mart was pouring money into information technology (IT), Kmarts IT reckon contin...If you take to get a full essay, order it on our website:
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