(1) Introduction 1.1 Purpose The purpose of this research is to find pop out the perceptions of customers regarding the buy of brand products. Other than identifying the factors, this report will besides show how untold impact is caused by each factor. 1.2 manner of Investigation In frame to facilitate our research, my team has knowing a questionnaire dedicated to determination out about the concerns of the respondents when buying branded goods. We have in like manner decided to use a sample size of blow instead of reporting a huge population. 100 copies of the questionnaire were distributed as among manful and feminine students in SIM. And based on the elemental info gathered from the go off, we have drawn our conclusions. 1.3 Scope of Investigation The cathode-ray oscilloscope of the investigation will cover all possible factors that arriere pensee affect the perception on branded goods. These factors are Quality, Cost, oecumenic Consen sus (Popularity), Warranty and Reputation of the brand. Aside from these, the report will alike include what are the top reasons respondents buy branded goods. 1.4 Limitations referable to the survey being limited to students in SIM, we could only survey a sample made up of younger sooner a little in from the desired population. This inevitably results in a decreased accuracy of our findings. There were also limitations in the field of time, quadriceps femoris and finance.
Additionally, a slight reception biasness was observed as well. (2) entropy Analysis and Findings 2.1 Profile of Respondents fake up 01 Gender Composition of smac! k Figure 01 shows the sexuality composition of the sample. As shown from the chart, the surveys were distributed equally between male and female students of SIM. Figure 02 Age Range of Sample Figure 02 shows the long time set off of the sample. As shown from the chart, the age range dissemination is much or less even. Figure 03 Income Range of Sample Figure 03 shows the income range of the sample. As observed from the graphical...If you want to make for a liberal essay, order it on our website: OrderCustomPaper.com
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