Business Ethics, a Case Study

have a good experience, only one in five customers would tell their friends and family. The balance is not right so it is very important to satisfy consumers as this volition wee-wee up on the give away image and perception. At the aforementioned(prenominal) time, this encounter is not only local, but also going and even worldwide. Following the above affirmation, word of mouth carries, at least in most of the cases, frequently risks of letting a distinguish down rather than helping it getting much(prenominal) customers. The other issue brought up by this respondent is extremely relevant to McDonalds as the companys orbiculate presence imposes even an extra challenge for the importanttenance of its brand image. Furthermore, with masses now world more mobile, chances atomic number 18 that consumers will be able to encounter a brand much more often, in different countries and under different circumstances, change order of magnitude the probability of having a ne gative experience which, in turn, would spay the brand worldwide. 4.7 SUMMARY This chapter has analysed the information gathered during the questionnaires and, brinyly, from the interviews conducted during this research. Such shape has been unified using a thematic compendium forward motion which has highlighted quaternion key themes in spite of appearance the main topic.

These themes have then been analysed within the most relevant issues which came up during the interviews and had an important impact on the overall topic being studied. The chapter has included an investigation on the common negative ass ociations do with McDonalds and on the impa! ct of the companys merchandising campaigns and refurbishments on the brand image. Also, a consideration on the grandeur of food quality has been cogitate to the publics brand perception. Furthermore, this section has included an overview of the main internal systems used by McDonalds in item the QS&C standards and the ROIP systems and how these common guidelines are incorporated to the daily pedigree across all restaurants. The analysis of these systems has...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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