Omo Marketing Assignment

Executive Summary The purpose of this pull down canvass is to discover OMOs sources of cross out equity and to apprise directions for merchandising actions to leverage its equity. Firstly, a strike out size up for OMO en charge be created to countenance all-encompassing profile of OMO and how the brand is marketed. It will detail the names, logos, packaging and the numerical product category of OMO as well as strategic free radical identification. The inventory also spirits at the current marketing course by means of and through analysing the pricing, distribution and dialogue of OMO brand. OMO currently builds a position brand though senior broad(prenominal) prices and selective distributions. OMO brand is slide byd through different marketing actions such(prenominal) as TV commercial, its website, forwarding and sponsorship. This brand analyze wherefore conducts the OMO brand exploratory to provide detailed information rough what consumers think of OMO brand. Preliminary look and qualitative researches will be utilised to draw OMO psychical Map and key step forward OMO Core Associations. The key findings is that customers usually relate OMO brand with in good order performance, innovation, credibility, fun, popularity besides negative aspect of high price versus on special usually. Next analyses of OMO brand perspective and supporting marketing program will be reported.

By analysing what customers currently conceive and what OMO is saying about the brand, this audit identify that customers currently trust OMO performance and its promises of a high prime(a) product. However, the evaluation of what customers will note observe in the brand shows that OMO attract to improve about the value and feelings the brand provide for customers. In order to do so, the audit recommends that the brand need to bill to innovation, adjust price and communicate OMO feelings. 1. Introduction This brand audit is at a lower placetaken infra the assignment of new chief executive officer of Unilever Australia. The purpose of it is to identify how OMO brand is currently marketed and to detail customers intuition about...If you want to get a full essay, order it on our website: Ordercustompaper.com

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