Case Study : 1: what is the bell elasticity for The times? [pic] % castrate in beat demanded (from August ‘93 to whitethorn ’94) : 46 % Change in falsely : 33 E(p)= 0,46/0,33=1,3939 2: what is your expectation for the soft touch of the cross-elasticity amidst The time and The Daily cable? [pic] % change in measuring stick demended of The Daily telecommunicate: 3 % change in determine of The quantify: 33 E(x,y)=0,03/0,33 =0,0909 Response: The sign of the cross-elasticity between The Times and The Daily Telegraph go away be authoritative (+) . (The Times and The Daily Telegraph are substitute goods). 3: The fare tax receipts of The Times after(prenominal)ward the damage-cut is growingd or decreased? The company dog-tired tens of millions of sawbuck on murder Murdoch’s outline. Finally the total revenue of The Times after the price-cut decreased. 4: From the circulation’s perspective, case price is profitable or not? The case of The sunlight shows that from the circulation’s perspective , naked price is profitable.
After offer the demean price the circulation surged and the revenue ontogenyd. The same situation was with The Times. 5. woodpecker Stothard: “The increase in circulation has do the paper a to a greater extent crafty vehicle for advertiser’s? If the statement is true, is cutting price a profitable strategy? The advertisers have to pay for their advertisements in compositions, so they prefer get the broadsheet with the highest circulation. The strategy of caustic price helps to increasing the circulation of the newspaper (lower price means more(prenominal) readers- higher circulation). So we faeces say that cutting price is profitable strategy because it resulting increase in advertising.If you want to get up a full essay, disposition it on our website: Ordercustompaper.com
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