Kremlevskaya vodka in US. Marketing plan.

I have decided to market a intersection point from Russia to the US.

The product that I have chosen to introduce is a tribute high end Russian vodka brand. Companys immediate and primary final stage is to expand current gross revenue of the company as a whole and fully maximizing its potential in the U.S. markets by launching and introducing a new brand of this premium Russian vodka called Kremlyovskaya Chocolate. Kremlyovskaya plans to accomplish this through the implementation of an aggressive advertising, promotion and trade plan, by communicating to Vodka drinkers the acknowledged superiority of Kremly Vodka. The companys intent is to efficiently exe take downe the marketing and sales plan to accomplish the sales growth and profitability goals consistent with the financial plan.

Other similar products resolute include flavored vodka from other competing labels such as Smirnoff Raspberry Twist, Stolichnaya Vanilla, lordly Pepper and Orange and Kurant. They market these products various ways. First of all, these companies analogous to sponsor sporting events, have celebrities order their brand of flavored vodka on screen, advertise in publish and billboards. The most viable fortune of marketing these brands are in their retail positioning where the companies give to place their product most efficiently in stores to topper attract consumers.



Incentives for distributors are created in that they are given a certain percentage of the sale of each bottle. Also, price cut are essential for obtaining and enticing new customers. Lastly, companies like to denude high rating received by accredited interrogatory groups on bottle labels as well as print ads.

Stolichnaya Vodka has sold 55 million cases instaurationwide in the yr 2000. It is currently and since 1999 been the number one selling vodka brand world wide among the top 10 brands in the world. About 50% of its sales are generated outside of Russia. Its...

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