Environmental Factors
MKT/421
University of Phoenix
Due whitethorn 6, 2010
Success in any effort whether it be, personal, private enterprise, or at the governmental level leave inevitably be impacted on by environmental factors. Organizations and firms involved in trading go away experience that their selling decisions atomic number 18 influenced by environmental factors municipalally as intimately as internationally. This environmental penning will focus on the Coco-Cola company as an organization whos domestic and world-wide marketing decisions are affected by environmental factors. In this paper specific areas such as the high level of domestic and global environmental factors that may impact the organizational marketing decisions and the impact of technology also on the marketing decisions will be addressed. The paper will conclude with the final particle which will analyze the importance of social responsibility and morals as related to Coco-Colas marketing offerings.
Coca colas webpage has an hypnotic home page; the slogan Welcome to the World of Coca-Cola greets a visitor.
As an organization which has demonstrated its ability and capacity to treat success all-encompassingy its products on the global market, the company has been able to execute its consumers on the domestic market while its global invoke has been soaring, thus making the coca-cola product the clear leader in the beverage industry. few of the high level domestic and global environmental factors which could possibly impact on Coca-Colas marketing decisions are; frugal influences, globalization, political climate, regulatory requirements, demographic environment, and direct competition. Some of these factors will be discussed in detail.
When analyzing the economic factors careful consideration must be given to the kinetics involved by which countries nowadays trade. Since the formation of the World work Organization (W.T.O.) on Jan 1, 1995, all member nations are now obligated to regulate imported goods consistent with all the edible which must be adhered to...
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