dell was the first mover with its business-to-customer framework and meshing sales and service since dell reinvented the value chain for PC industry. Although China would amaze the second largest PC market after US, Dell?s decision of positioning in this market was very crucial. coordinate selling of business-to-customer model through the meshwork! Does this create competitive advantage in China like it did in the States and Europe? If not what should Dell do to expand Chinese operations? If so what should Dell do to remain this dodging?The key for success in direct selling model is able to establish strong and consistent relationships with suppliers and customers. At this point, Dell would need information and knowledge about the suppliers and customers at China. thither are two ways to create this information and knowledge: one is by joint ventures or alliances, the other is to use up knowledgeable Chinese management team to provide this. excessively customer trust is very important. This could be achieved by creating scar awareness.
While computers and the Internet became commodity in developed countries such(prenominal) as USA, and UK, there were countries that were lacking of state-of-art information technology structures which enabled the wider role of computers and the Internet.
But globalization of business forces increased usage of computers and the Internet even in these countries which enabled them to develop their information technology structures. Since Dell was planning to enter developing countries with the same direct schema via internet, they need to be careful about this totally radical concept for China. Because Chinese people are not known with computers and the internet very much, the only mistake or unsatisfied sale to a customer would create a sad reputation among Chinese people. Dell should try to postpone its internet sales for a while for China until they start to widely...
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