The Marketing Strategies Of The Wallingford Bowlin

The Marketing Strategies of the Wallingford Bowling Center As a commercialiseing consultant, I have analyzed the situation of our company. I considered trey main modes by which both capacity and sales could be maximized. Specifically, we should be mindful about what target securities industry we have to focus, how to improve our management, and how to capture market sh are. Target market is a specific group of consumers whose needs and wants can be met by a specific company (Business a changing World). The concept of target market is very important because it directs companies to constitute their attention in a more focused way to meet their customers needs and wants. Given our companys location, I would suggest that we particularly focus on low income peck to maximize our capacity and sales. Our bowling center is located in the small blue-collar town; there are galore(postnominal) low income potence customers we can possibly obtain. There are nearly 200,000 people who are in the surrounding communities. They entangle a wide range of sub-population: ethnic groups, professionals, middle-to upper-middle, singles to young person married couples and senior citizen retirement units. In other words, the potentiality consumers in the market can be divided into many an(prenominal) market segments.



If we want to be successful in this seven-fold target markets, we have to plan several appropriate trade strategies to lift these target markets individually. We should conduct marketing enquiry when we approach the low income target market in our town. Marketing research means a systematic, objective process of getting instruction about potential customers to guide marketing decision. (Business a ever-changing World) It is essential for companies to obtain the information about exactly what their potential customers actually wants and needs. I will use

$3,000 to obtain primary info which is the marketing information that is observed, recorded, or collected directly from customer responses. The expenditure is worthwhile because the...If you want to get a ripe essay, order it on our website: Ordercustompaper.com



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