In this presentation we lead look at two advertisings, one for the Nissan SUV and the other for the evian arising mineral water. We will describe the consumer grocery profile for for each one of these harvest-feasts. We will also carry out a personalized evaluation of both these crossways. We will next compare the effectuality of the approach in the advertisements to win over the consumers. We will and then select one of these products and as the securities industrying executive for this product examine the decision-making process from the consumer point of view.
I. Consumer Market Profile
The Nissan SHIFT peril Sports Utility Vehicle shown in the advertisement has the following consumer market profile:
1.0Demographic market description
1.1 Age range: 30-60 years
1.2 Income range: $30k-$60K per annum
1.3 elicit: Either (Family)
1.4 Occupation (Salaried, Business)
1.5 Home ownership (Preferable)
1.6 Ethnic group, take of education: Not relevant
2.0 Geographic market description
2.1 Area served: Country big
2.2 Density, repair and climate condition not relevant
3.
0 Lifestyle description
The target markets lifestyle is what a typical Ameri erect family likes which includes a taste for outdoor life, to enjoy nature, to get away from the insisting of daily life, to get some relaxation in the wide open spaces. At the same time this vehicle can be used for almost all needs in the city. This product is designed to appeal to this market segment.
The target node is a family man with a steady job and school-going children. The sinless family is fun loving and would want to stage a hebdomadally getaway. Note the words Shift Weekends displayed on the advertisement.
Advertising, brand name, warranty, set and product features will influence the target consumer.
The second advertisement prominently shows the product though one may be excused for thinking it to be an advertisement for Levis jeans! The product evian shown in the advertisement has the...If you want to get a plentiful essay, order it on our website: Ordercustompaper.com
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