1. Introduction
cherry-red Bull is the grocery store leader in energy inebriation market for galore(postnominal) yrs and its core product is popular among young people. Moreover, much than than 160 countries are selling chromatic Bull manger 2011 (Red Bull Website, 2011). However, there are many challenges that facing Red Bull so far. Therefore, this essay is aim to analysis Red Bulls current market strategy from trade environment, product mix, promotions and distributions to give suggestions for the company to adjust in future.
2. Red Bulls orbicular marketing environment analysis--- chap Analysis & SWOT Analysis
3.1 PEST Analysis
Political / sub judice Factors
Firstly, Red Bull introduced to the market as an energy drink in 1987 at Austrian?? and its unique formulate?? dissolve become an attractive drink to the marketplace, however, because of the special ingredients that Red Bull is restricted in many countries (Red Bull Website, 2011). For instance, according to The food & Drink Innovation Network (2011), the United States in style(p) vernals shows that the politicians are preparing to vote on a new proposal that forbid to sale any drinks which contains 80mg or more of caffeine to teens. Therefore, if approved that the ban will become a significant threaten for Red Bulls maturement in the U.S.
, as well as Denmark and Norway and Canada (Count on 2 News, 2011).
Economic/Currency Factors
Secondly, economic factor is the most rife one within the global market environment (Keegan, 2002). receivable to the global financial crisis since 2007, Red Bulls tax was decreased 1.7% on 2009 (Earth Times, 2010). However, as Bank of America reports (2010), global economic recovery followed a slow but abiding trend since 2010. Whereas, Red Bull reports that it has a magnificent gross sales volume in many markets, which was increased by 7.6% year on year (Red Bull Website, 2011). Moreover, International Monetary computer storage (IMF, 2011) expects that the world economy for the annual growth rate...If you want to encounter a full essay, order it on our website: Ordercustompaper.com
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