1EXECUTIVE SUMMARY3
2 incident psychoanalysis3
2. 1 MARKET SUMMARY3
2.1.1 grocery Demographics4
2.1.2Market Needs4
2.1.3Market Growth4
2.1.4Market Trends4
2.1.5SWOT ANALYSIS4
3MARKETING STRATEGY5
3.1Mission5
3.2Marketing Objectives6
3.3 pecuniary Objectives6
3.4Target Markets7
3.5Positioning7
3.6Marketing Mix7
4fiscal PROJECTIONS10
4.1Expense Distribution10
4.1.1Initial Expense10
4.1.2Operating Expenses11
4.2 fail Even Analysis11
4.3Sales Forecast12
5 capital punishment CONTROLS12
5.1Implementation:12
5.2Control12
5.3Contingency Planning13
6REFERENCES13
1Executive Summary
G7 Inc. plans to release an eco-friendly Solar Electric System which volition help reduce the indicant shortage in Ghana. The systems atomic number 18 available in various categories based on the place output required and can generate electrical power required for any residential purpose.
Currently, our goal is to attain securities industry leadership in Ghana. We will be the number 1 familiarity to enter this territory with this product and we would leverage our first removal firm advantage to gain maximum market share beforehand any competitors enter.
Our demographic is mainly lower middle class, speed middle class and high income group families living separate houses and housing societies. After conducting a survey it was found that at that place were approximately 1.2 million such households. In our first class of operation we would be targeting only 2.5% of these households as this would be a new concept for the market in Ghana.
The sale worth of the systems is in the range of US $1499 and US $24999 including the installation charges. We pin down to make a profit of 20% in the first year and the will break even after a sale of approximately 13000 units.
Our promotion strategy includes: radio, print and television.
client satisfaction is our primary concern; therefore we will be monitoring the installation and product quality and put a...If you indispensability to get a full essay, order it on our website: Ordercustompaper.com
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