1. Starbucks: Delivering guest Service 2. Agenda Brief History Factors driving ahead of time success Value Proposition node score guest profitability relationship Steps to improve customer propitiation 40 million investment yes/ no 3. History 1971 Gerald Baldwin, Gordon Bowker, Ziev Siegl started Small storehouse in Seattle?s Pike Place 1982 Howard Schultz, starbucks marketing team After few years took over the chain 1992 tout ensemble bean, premium priced coffee White collared patrons (Age: 25 44) 2002 CAGR sales 40% annually CAGR earnings 50% annually 4. Key Factors of Early success Highly motivated employees (Barista) Treated as partners Low employee turnover rates 70% ( industrial std. 300%) Highly orientated value proposition for the customer base Resulting in plagiarize purchase Establish niche and value driven utility proposition 5. Value Proposition Experience of รข€žLive Coffee? premier component Highest quality coffee in the world Sourced from Africa, telephone exchange and south America and Asia- Pacific regions Second component Customer intimacy Third Component Atmosphere People coiffe here for coffee, but atmosphere is what makes them want to say. 6.
Customer & customer score Change in customer profile found Customer High salaried, highly educated, brand loyal and customers who wanted coffee of Starbucks differently New Customer Relatively blue salary, and low in education qualification Low on brand loyalty and hence less willing to pay 7. Customer -profitability Exhibit 9 development of customer satisfaction ? enlarge of ordinary Ticket Size/ Visit ? increase of average customer life Figure A (pg. 11) Repeat customers ? Increase in list of transaction hence revenue so satisfied customer visit more time maintain high ticket size and also higher number of transaction, they also seems to stay longer with the company. 8. Low profitability taxation/ store is reducing at a rate... If you want to sterilise a full essay, order it on our website:
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